The agenda behind Omo is going back to basics, and so the resulting concept stems from the need to eliminate any superfluous additions spawned by socially motivated deformations, or, to put it simply, to focus on that which truly carries meaning and substance amidst the white noise of everyday communication.
At its inception, Omo is the very beginning of the line, a basic element, a line the eye is following along, or a smart line that communicates through elementary movement and application of primary colors.
The inspiration for its form is drawn from the geometric abstractions in the works of mid-20th century Croatian painters. The creative power of this period provided the incentive precisely because of its lofty aspirations towards a future camaraderie, ongoing revolution, and creating the foundation for a better world of tomorrow – for us, but even more so for generations to follow. A revolution is free of classic ideology. A time when people believed globalization means equality. This is exactly the underlying notion in the essence of Omo.
The name itself is basically a paraphrase of the Latin proverb “Nomenest omen” – “the name is the sign” because a sign is a sign; it’s not a name or anything else, but simply – a sign. As I was writing the acronym “OEO”, I rotated the letter “E”, and my partner, who sees things a bit differently, read it as “omo”.
In the course of the whole creative process of graphic design and production, from the very beginning, Omo was there, in the role of both my student and my teacher. It was precisely this unique relationship, in addition to difficulties my dyslexic family members had been experiencing, that directed my attention to the development of communication tools specially designed for those endowed with peculiar cognitive circuitries.
In the course of Omo’s coming to life, several institutions, companies and experts of various profiles joined in, and our efforts resulted in a system of easy to read typefaces called OmoType, followed by OmoReader application, and a series of graphic creations available in OmoGallery.
And the story continues. We’ll stay in touch…
Petar Reic, Founder & CEO
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