What Is Omo?

In the course of the whole creative process of graphic design and production, from the very beginning, Omo was there, the student and the teacher at the same time. It was precisely this unique relationship, in addition to difficulties my dyslexic family members had been experiencing, that directed my attention to development of communication tools specially designed for those endowed with peculiar cognitive circuitries.

The agenda behind Omo is going back to basics, and so the resulting concept stems from the need to eliminate any superfluous additions spawned by socially motivated deformations, or, to put it simply, to focus on that which truly carries meaning and substance amidst the white noise of everyday communication.

At its inception, Omo is the very beginning of the line, a basic element, a line the eye is following along, or a smart line that communicates through elementary movement and application of primary colours.

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